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DiscountMugs Privacy Policy

Last Updated: March 12, 2025

BEL USA Holdings LLC dba Discountmugs (“BEL USA”, “Discountmugs”, “we”, “us”, or “our”) is committed to protecting the privacy and security of your information. This Privacy Policy outlines how we collect, use, disclose, and manage personal information in connection with our services, including our website (https://www.discountmugs.com) (the "Site") and our text message marketing program (the "Messaging Service"). This Privacy Policy consolidates and replaces any prior versions, including our general Privacy Policy and Messaging Program Privacy Policy.

Collection of Information

We collect personal information when you visit our Site, make a purchase, sign up for communications, interact with us at promotional events, or participate in our Messaging Service. Additionally, we collect data through cookies and tracking technologies that enhance user experience and provide insights into user interactions.

The types of personal information we collect include:

  • Identifiers: Name, phone number, email address, shipping and billing details.
  • Commercial Data: Purchase history, product preferences, and transaction records.
  • Messaging Data: Phone number, messaging history, and content of text communications.
  • Internet and Other Electronic Activity Information: Browsing history and interactions with our Site. We collect data on visits to our Site, including the number of visitors, clicks on links, and use of services. We also collect search terms, language preferences, and page views.
  • Log Data: Information automatically recorded by our servers when you visit our Site, including your device type, web browser type and version, and browsing behavior.
  • Cookies and Tracking Technologies: We use cookies to authenticate users, improve site functionality, and enhance user experience. We utilize first-party cookies for basic site operations and third-party cookies for personalized experiences. Additionally, session replay tools help us analyze user interactions and address technical issues.
  • Microsoft Clarity: We use Clarity to understand user behavior, including time spent on pages, link clicks, and page rendering. This helps us improve our services. For more information, visit the Microsoft Privacy Statement.
  • Geolocation Data: We collect location-based data to provide tailored services and may share this data with service providers and contractors as required by law.
  • Sensitive Information: Login credentials used to access your user account. We do not sell or share sensitive personal information as defined under the California Consumer Privacy Act (CCPA), but we may share this data with service providers when required by law.

Use of Information

We use the information collected to process transactions, fulfill orders, and provide customer support. Additionally, we use this data to personalize experiences, deliver relevant promotions, and improve our Site’s functionality. The Messaging Service is used to send promotional messages, cart reminders, and respond to inquiries. By using our services, you consent to these uses.

Your information also helps us maintain security, prevent fraud, comply with legal obligations, and conduct business analysis. Aggregated or de-identified data may be used to improve our services and business operations.

Sharing of Information

We do not sell personal information. However, we may share your data with third-party service providers, including:

  • Payment processors, shipping partners, and marketing vendors like Klaviyo, which powers our Messaging Service.
  • Legal and regulatory entities, when required by law, to protect our rights, prevent fraud, or ensure security.
  • Aggregated or de-identified data recipients, including advertisers and business partners for analytics and service improvements.
  • In case of a business transition, such as a merger, acquisition, or restructuring, user data may be transferred as part of the transaction.
  • We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your Personal Data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages.
  • The website uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS.
  • We do not sell or share your phone number with third parties for their own marketing purposes.

Messaging Service Privacy

By opting into our Messaging Service, you consent to receiving automated promotional text messages, cart reminders, and transactional updates. Message frequency varies, and standard message and data rates may apply. You can opt out at any time by replying with STOP, END, CANCEL, UNSUBSCRIBE, or QUIT. We do not sell or share your phone number with third parties for their own marketing purposes. If you need assistance, visit Klaviyo Support or email support@discountmugs.com.

Mobile Terms of Service

The DiscountMugs mobile message service (the "Service") is operated by DiscountMugs. Your use of the Service constitutes your agreement to these terms and conditions ("Mobile Terms"). We may modify or cancel the Service or any of its features without notice. Your continued use of the Service following changes constitutes your acceptance of those changes.

By consenting to DiscountMugs’s SMS/text messaging service, you agree to receive recurring messages to the mobile number you provided, even if registered on state or federal Do Not Call lists. Messages may be sent using an automatic dialing system or other technology. Service- related messages include updates, alerts, and order notifications. Promotional messages may include special offers, discounts, and cart reminders.

Your participation is voluntary, and consent is not required for purchases. We do not charge for the Service, but you are responsible for carrier charges. Message frequency varies. To opt-out, text STOP to 82798 or use the unsubscribe link in any message. You will receive a final opt-out confirmation message. If you subscribe to other DiscountMugs programs, you must opt out separately.

For assistance, text HELP to 82798 or email support@discountmugs.com. If we change our short code or phone number, we will notify you. Messages sent to old numbers may not be received, and we are not responsible for missed requests.

Wireless carriers are not liable for delayed or undelivered messages. You must provide a valid mobile number, and you agree we are not responsible for errors, misdelivery, or reliance on the Service.

We respect your privacy. To see how we collect and use your information, please see our Privacy Notice.

Retention and Security of Information

We retain personal information as long as necessary to fulfill our contractual and legal obligations, resolve disputes, and enforce our policies. We implement security measures to protect your data; however, no method is entirely secure, and we cannot guarantee absolute protection.

For any questions or concerns, contact support@discountmugs.com or call 1-844-723-0417.

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